Colgate Plax latest add really makes consumers think !!!

The add below  is captured by  me in one the chemist shop in Lajpat Nagar  New Delhi

Few days back I went to a medical store in Lajpat Nagar -1  to buy medicines for my grandmother .The visit to this common  medical shop was really uncommon.As when I entered this shop, on my left side many  products  were displayed  and on the right was the main counter to get the medicine .But before I can buy the medicine I  stopped at the entrance where the products were displayed  and the reason is the picture that you can see above.

The space where Colgate Plax was put  and was decorated  or surrounded by its add really made me think.

This add  which is unusual  with a garbage faced person pointing towards Colgate Plax , and saying  "Saas ki Bhadbu ko bolne na de" (in Hindi)  . In English meaning that the product wont let your  bad breath speak.

And at the bottom right "Lambey smay tak taza saans" meaning  fresh breath for long time.

Looking at this add and placement of it  made me say "wow" .It is an amazing add .

The garbage faced person  on the add  and words used, links to the people whosoever sees this.The add states the problem on the decorated space which makes you think but also  at the same time shows the solution which is physically existing on that very space making ,one feel  better   .

My experience was ,that after looking the add or place   I started thinking if I smell bad or not  and while I was thinking I saw Colgate Plax  on the display shelf.It really made me feel that I should buy the product because the add really connected to me and made me think i.e.showing me the need and solution -Colgate Plax.

The matter is not confined to point that if I  or anyone has bad smell breath or not but the important thing is it made me think because anyone can bad smell any day ,so connection of the product  with Psychology or thought process,  made  me  stop and think for while.

Conclusion : The idea of showing ad  may be on paper but  showing solution physically or vice-versa  can really effect the thought process of the consumers and ultimately lead to benefit of the brand as the consumer may buy that product in many cases.

One thing to notice here is that the example and ad pic given above was placed at right location i.e. chemist or medical shop and targeting the right audience i.e. urban/semi urban segment (Lajpat Nagar here).

And  so ,along with creative ideas and strategies ,target audience and location  also matter when objective is "To Trigger"  in consumers current state.

By Ankit Sapra