" Ideal Product and a Perfect Confusion !" - A Marketing Perspective

Maruti Suzuki recently launched another brand in the crowded Indian hatchback market. The new brand is Stingray with the tagline “MY THING EVERYTHING”

The model is being offered in a total of 3 variants - LXi, VXi and VXi with an Option Pack - and all the three variants are being powered the  1.0-Litre K10 petrol engine. The exteriors of the car can't be overlooked and . The front fascia is one part where Maruti Suzuki designers have given their best.

Stingray is targeting the younger crowd. The brand is positioned as a cool car that have it all. The ads typically is trying to convey hip & cool attribute. Watch the ad here : Stingray

The tagline of Stingray is " My thing, Everything" which in a way is trying to be everything that an young consumer needs.Stingray starts with Rs 4.09 lakh

The new trend in the market seems to be the mad rush to attract the youngsters. Tata Nano is the new entrant in the mad rush with their new " Awesomeness" campaign.

The above specification and the price really makes the product makes it a 

” Hit in the market, ” but even after few months of its launch it has really shown that much of sales .So what went wrong ?

The reason is the launch has created a hell lot of confusion in the branding of the new car. While most of the media has touted the new brand as a variant of Wagon-R , actually the company intended it as a brand separate from Wagon-R. But media killed that scheme. If you look at the campaigns and the brand micro-site, Maruti had intended to position this brand differently from Wagon-R.

“  One cannot wish away the power of association”.

The new brand looks very very similar to Wagon-R so one cannot blame for this association. Similar issue is there with Vista which was launched as a new brand but is strongly associated with Indica.

So the question comes to mind ,what if  Maruti would have launched the product as line extension of best selling car Wagon-R ?.

This would have also created a sense of satisfaction for consumers ,as Wagon-R is known for its reliability and performance .

Love may never sleep or may even act as sleeping pill

Part -1

29/oct./13.This date is quite interesting because of the things which happened with me  from the morning 12 am .At this time I often get to sleep but something unusual happened ,my brain’s activities were now analogous to a radio box catching signals of all, colours representing my thought process .

The thoughts came from various interest, random things, future and what not  and so,  In the middle of all this commotion created in my own little world , I eventually slept at 2am to get up in the morning by 8 am to attend the class at 9am of TQM.

But I forgot to put the alarm on ,and so I woke up at 9:30 am. Then with sleepy eyes  I was thinking to attend the next class at 10:40 am of IMC ,but I made the choice to really attend the class .

Though I reached on time but again something very unusual happened. In the class my nose started paining like anything  which never happened before  ,may be because of sinusitis .Even though I was in pain and  a thought of leaving the class also came  but I really concentrated in the class and had gave some good points in the discussion.

Now  looking  the situations which happened till 12 pm , after the IMC class I really thought what  and why it all happened or what exactly made me woke up late but on the other side concentrating in so much pain and so  I came to a conclusion after few minutes of thinking .That I liked attending TQM class But loved  to be a part of  IMC session .So I could have been awake in case of IMC class  but may have left the class of TQM in pain.

It all happens because the love and passion never sleeps even when your are snoring and works as a painkiller in painful situations but if your love is really not the  love then it may even act as sleeping pill.